What Are the Basic Tools That Are Used in PPC Marketing?

Several tools are commonly used in PPC in Canada. Here are some of them: Keyword research, Bid management, Budget management, and reporting. These tools have great power and can process data faster than humans. In addition, they can automate mundane tasks. However, not all processes can be automated. This article will look at some of these tools in detail.

Keyword research:

While the process of keyword research may seem daunting, it’s one of the easiest and most important parts of PPC marketing. First, you’ll want to remove any obvious keywords from your list and limit yourself to a maximum of 100. Then, you’ll want to use a Keyword Difficulty & SERP Analysis tool, which will give you an idea of how difficult a keyword is to rank for.

Bid management:

There are several tools for managing your bids, but you need to choose the right one for your business. Marin is a well-known bid management tool for managing paid search, display advertising, mobile, and social campaigns. It is cross-engine management software and has several advanced features. For instance, it allows you to track multiple campaigns, adjust your bids automatically based on events, and even create and manage A/B tests.

Budget management:

When setting up your campaign, budget management is a critical step. Unlike SEO, PPC pays only when a visitor converts into a lead. PPC platforms give marketers the power to tweak the budget and the keywords they use. Better targeting means less money is wasted on non-converting terms. In addition, PPC platforms give marketers the flexibility to set granular or broad targeting to meet their marketing objectives. Here are many ways to maximize your budget for PPC marketing:


Reporting is one of the basic tools used for PPC marketing. It allows you to measure the effectiveness of your PPC campaign by pulling performance data from a variety of sources into one dashboard. Many PPC agencies use Data Studio to gather performance data from several sources. It lets you pull data from your own Google apps and popular connector apps. You can also import data from third-party sources like Google Analytics or Facebook’s Ad Manager.

By admin